Ad management is a key service offered by Facebook ad agencies, and it involves the day-to-day management of a business's Facebook ad campaigns. Ad management includes a wide range of activities, such as ad creation, ad optimization, and ad reporting.

Firstly, the agency will work with the business to understand their goals and target audience, and then create ad campaigns that are tailored to these specific objectives. This involves creating ad visuals and ad copy that resonate with the target audience, as well as selecting the right targeting options to ensure that the ads are shown to the right people.

Once the ad campaigns are up and running, the agency will monitor the performance of the campaigns on an ongoing basis. This involves analyzing data from Facebook's ad platform to track metrics such as impressions, clicks, and conversions. The agency will use this data to optimize the ad campaigns, making adjustments to targeting, ad visuals, and ad copy as needed to improve performance and achieve the desired results.

Ad management also involves managing the business's Facebook ad budget, ensuring that the ad spend is being allocated effectively to achieve the desired results. The agency will keep track of the ad spend and adjust the budget as needed to maximize the return on investment for the business.

Finally, ad management includes reporting and analysis, with the agency providing regular reports on the performance of the ad campaigns. These reports will typically include data on key metrics such as cost per click (CPC), click-through rate (CTR), and return on ad spend (ROAS), as well as recommendations for how to improve performance in the future.

Overall, ad management is a critical service offered by Facebook ad agencies, helping businesses to create effective ad campaigns, optimize their ad spend, and achieve their marketing objectives on Facebook.